Special Travel Websites Marketing Video Training
Why Most Travel & Hospitality Websites Are Dead On Arrival The Day They Are Launched… And How To Make Sure Yours Isn’t One Of Them….
Special Travel Website Marketing Training Video
If you are not getting a regular flow of emails and calls after a prospects visits your travel or hospitality website, you are missing out on 95% of the travel market. In order to thrive – or even survive – in today’s tourism market, your website must have 5 key ingredients that turn travel shoppers into buyers.
Watch this special travel website training video today. Or you risk being a lot like JJ’s Fourie’s dream tour business below that almost did not survive…
You Know I been interviewing many tourism business owners recently. I think they may be a lot like you, especially on their website marketing.
For the last 15 years, JJ Fourie worked all over the world as a tour guide. He loved to travel and get paid to do fun things. JJ really enjoyed working with people, spending time in the outdoors and being a guide.
BUT the whole time he was working for someone else… He got tired of following his boss’s rules and did not have control of his own schedule.
JJ dreamed about having his own tour business. He liked the idea of being his own boss, earning more money and running his own business. While working in Barcelona, he had ideas how his own tour business could be better.
He figured with over 15 years working for other tour companies he was qualified to start and run his own tour business. Armed with all his savings, enthusiasm and some uncertainty, he jumped in.
Are You Spending a Lot of Money Marketing, But Not Getting Results?
So 3 months before the 2010 Barcelona tourist season, he started Magic Day Adventures. JJ knew needed a website, but did not know anything about how to do it. In fact he didn’t even like technology that much. He hired a Webmaster and invested a bundle to create and set up his website
What could possibly go wrong? In a word … everything!
Yes, he knew Barcelona and what his potential customers wanted. He knew ‘guiding and customer service’. But when it came to travel marketing and the Internet … he didn’t know a thing.
Perhaps it was the same when you got into the travel business: “What I’m offering will sell itself!”
You’re promoting great destinations, excitement, fun, and adventure – as long as you provided whatever makes people happy, you’d have no shortage of customers. Right?
But when JJ’s travel business floundered right out of the gate, he realized he needed to let people know who he was, what he was offering, why they should book with him– and FAST.
He needed to attract more prospects with his website, convert them into customers, and get those customers recommending him to their friends and families.
In other words… he Needed To Learn All About Smart Travel Website Marketing.
Even with the web traffic he thought he was getting, nobody called or emailed… No booked trips. He had invested a bundle and relied on a Webmaster to create a good website.
JJ’s dream travel business was turning into a nightmare…
JJ later found out after getting some guidance from me, his website was “dead on arrival”. His website was not turning shoppers into buyers.
Good news. He learned how to change that, and now his dreams of a fun and profitable travel business are coming true.
Watch this very important travel website marketing training video today that will only be posted for the next 7 day. You will learn why most travel & hospitality websites are dead on arrival the day they are launched… And how to make sure yours isn’t one of them.
What to Do Next
Post your #1 Travel website marketing question below in the comments box so I can help you overcome challenges and succeed.
To your success, Tourism Tim
PS The New Tourism Marketing Success Online Course is now LIVE. Find out how tourism professionals are having record sales and arrivals – in spite of a down economy, and you can too.
PPS Thanks for Liking, Sharing and Tweeting this special travel web site marketing training with all your current and future tourism associates.
We have all the problems described above. Your advise will be very much appreciated.
Great effort Sir Tim! If the tourism community had a King, you would surely be knighted by now. I hope your inbox provides you information overload!
#1 Question: In your research, what is the most compelling free information to offer prospective clients visiting a travel website? I.E. – gets them to sign up, so the business owner can continue to market to that person.
Jack Ferrell
Tour Guide Florida
http://www.tourguideflorida.com
407-374-2352 – Office
407-474-5787 – Text / Mobile
If I’m a knight, I would want you on my “round table”. Great question jack.
How to turn a travel website visitor into a prospect, you can convert into a customer over time by providing useful information via email? This is a key travel business marketing strategy most people over look or do wrong.
Do not think “newsletter”. Think “special report”, video education. You should share your best tips for a friend in your area of expertise.
Travel prospects are always looking for “how to” or “what” or “where” information, so that’s how we should provide the free compelling info.
Here’s how to create Travel website Email Opt-in offer in 3 easy steps:
1: Start with the top key word phrases you know your best prospects are looking for.
2: Then add the words “How To”
3: Then add the words “top”, “best”, “Secret”, “tips” or any other compelling adjective.
Samples:
** How to See Central Florida’s Top 10 Tourism Attractions and Avoid The Crowds.
Free Special Report
** Central Florida’s 14 Best Kept Nature Tourism Secrets and When to See Them
** 7 Free Video Tips on How to Become a Safe Ocean Kayaker.
Learn from the Pros, how to be safe, have fun and our top recommendations on the best sea kayaking destinations.
Just some samples I came up with fast.
The key is to provide value, establish relationship, credibility and expertise and to turn a stranger into friend, and a friend into a customer over time. With the ease of creating video tips, I recommend video. And I do not think they have to be perfect production quality.
Then of course once you have your happy customers by your awesome customer service, you get them selling for you with enthusiast testimonials, great tripadvisor reviews and lots of referrals. 🙂
Keep up the great work and questions, Sir Jack.
As usual Tim, thank you so much, very, very informative, I highly recommend all the content and information you will find here.
YES, I have a high bounce rate, from 40 – 80%…yikes, thanks for this insight! But my average is 1.5 minutes for view time!!
Laura
Beyond Touring Belize Travel
http://www.Beyond Touring.com
Good day Laura;
Reviewing top posts, saw your scary bounce rate!
Thought I’d check back and see how you are doing with your bookings and website marketing?
Drop me a line sometime. Love to connect. I’ve got some simple suggestions to lower your bounce rate, increase website retention, page views, inquiries and SALES.
Best, Tourism Tim
Hi Tim,
Thanks a lot for the video! It was really insightful!
I am just starting my adventure travel company with my two partners. We are not even a year old yet. Actually, we haven’t started selling yet. We are still finishing the product testing of our routes. We plan to have our first commercial group on april 8, 2012.
At the moment, we have a very simple website that we created in only two weeks in order to have some online presence for the ATWS 2011. It fulfilled its purpose as it helped us network.
Now we are about to start building a whole new website. I am still researching companies and web developers that might be up for the job. I really want to develop the best website in both, design and functionality.
My big question is: how to choose a company that will help us design a good online/digital strategy, develop our website and implement digital marketing campaigns.
I really hope you can help us.
Once again, thanks a lot for your tips!
Best,
Pablo
Congratulations Pablo on your new adventure company and I am so glad you are getting value from my tourism website marketing video trainings.
Adventure travel is how my brother Kevin and me got into an amazing travel career over 20 years ago.
Design and functionality are good. But the most important question you need to ask yourself on your new website is:
How will we communicate to our web visitors that our company ( or staff or partners) are experienced, we have credibility, safety is our #1 priority and we you are good choice?
ALL travel consumers only want to know 2 thing fast, “What’s in in for me and why is your company a good choice?”
And you have less then 7 seconds to communicate this…
Did you watch part 1 of the video interview with JJ and Magic Day Adventures and how his new travel website was Dead on Arrival?
Watch this and part II coming out today:
This will be critical to your new adventure business success or failure.
Keep your eyes open for a big event announcement soon that will help you design a good online/digital strategy, develop a website that turns shoppers into buyers and will help you implement digital marketing campaigns, to get your new site listed in the search engines and learn how to advertise properly with Google Adwords.
Your new web designer must have guidance from you on your new Defining/Credibility statement and your marketing message so you can create a travel website so your new website sells! Otherwise you will have a “brochure website that is Dead On Arrival.
Stay tuned and thanks for sending me your questions, concerns and updates.
Tourism Tim
Hola Pablo;
How is your new company and website marketing coming?
My people love my website but… am I really covering all ‘territory’ properly? My company is located in Djerba, Tunisia., I live in Italy but I would like to target the North American market as I feel that after the Tunisian Revolution and good flight connections, Tunisia’s rebirth will bring new tourists.
My web-master is located in Vancouver, Canada, does this ‘handicap’ my site…?
Thank you Tim for passing on some valuable information!
Belinda Grootveld
What I need is to see my website ranking top in all the search engines. I do not seem to be getting any traffic. No marketing Communication. No clients who have shown interest in COMING and hence use my company despite the excellent attractions we have in Tanzania. I have requested TIM to help me get visitors through his broad experience and influence. What do I do. Please help me out. Obadiah Ndosi
My Web Asites including www,travelthepoles.com are not updated at this time. But I am going to look at them and see how I can update them to be more effective Thank you.
You have come to the right place to improve your travel website marketing. I also looked at Travel East Russia and can see many opportunities to help it gain more prospects, sales and ranking.
Take advantage of my grand Opening tomorrow. It is the best deal I will offer this year to help tour operators just like you.
To your success, Tourism Tim Warren
Hi Tim,
How do you build credibility when you are just starting?
Thanks,
Rémi
Thanks Rémi for your great question. Congratulations on your pending Grand Opening of your tourism company
Sorry for the delay. I have been traveling overseas.
If “credibility” (perceived by travel shopper of your: experience, safety, quality, knowledge, facilities, staff, sub-contractors, etc.) is key to them choosing you or not… how do you reflect it Credibility in your travel marketing when you are just getting started.
Most of us did not get into travel, tourism or hospitality without some previous personal or professional experience or knowledge of the region, sport or being in service to others..
Credibility Sells Travel
So what you do is add up your years (and your staffs too) personal knowledge and experience in your chosen tourism field or region to reflect credibility.
For example: “Over 14 years Combined Expertise in Québec History & Outdoors”
The Power of Testimonials
Also the more testimonials you can get from associates, friends or media (who have honestly experienced you and your unique trips) on your website and in social media, this will re-enforce your credibility.
On your website you should have a page called: About US”. Something that talks about you and your staff background in former professions, professional awards, certifications, licenses, community service, letters of recommendation, etc. Your future clients need to know that you are a trust-worthy human being and you will deliver on your promises. You can also reflect on the top equipment,safety procedures and training you and your staff are dedicated to.
Does Your Tourism Website Pass the 10 Second Test?
Last but now least, I would work very hard to get some bloggers and journalist on your unique tours because your concept is different and is not easily — ANd Quickly — understood from your website headlines, copy or images. You should work on this before you open. Maybe a 1 minute video that explains instantly your concept.
Check Out This Website and Share What You Think
I encourage other travel professionals to visit this website and share if they understand what you are offering, where and why they should consider it – in less then 10 seconds….
Remi please confirm you got this reply and my suggestions. I am not trying to put you on the spot, but sometimes we need outside feedback from our peers to see if we are on track, or need some “course correction”.
Please keep us updated.
To your success, Tourism Tim