Why Many Tourism Businesses Struggle or Fail, Tourism Marketing Training MV4 Video with Tourism Tim Warren
Special 3-part Tourism Marketing TV series, how to radically increase your tourism inquiries and sales online AND lower your marketing time and costs.
“Field of Dreams” Tourism Marketing
Which one of these 3 common miss-perceptions is true for you?
Here are common marketing statements and questions I get from tourism professionals just like you. Unfortunately all three of them are wrong. An illusion, I call “field of dreams” tourism marketing.
- “If I just get enough traffic or high enough ranking in the search engines, my consumer inquiries and sales will increase…” – WRONG
2. “If I run great trips, have great service and put up a website, other tour operators and travel agents will want to brings me groups and promote my trips…” – WRONG
3. ” #*$*%x ! I spent a ton of money and time on my website and advertising and I am not selling enough trips or increasing arrivals…”
Can you relate to ANY of these common miss-perceptions or frustrations?
Just putting up a website, or having high ranking, does not automatically equal more inquiries and sales. You must have a website that sells!
Remember the case study I did with Michael Zettergren with Adventure Lovers? Have you read the many comments and question on Travel Business Success.com? They all had the same website marketing beliefs and problem of not enough inquiries and sales.
Can You Relate?
Unfortunately I hear it all the time. This is one of the top reason why so many tourism businesses struggle or fail.
I have struggled too.
When my brother Kevin started his dream surfing tour business to Baja, Mexico, we struggled too.
We had the same problems and challenges; not sure what to do, where to spend time and money on marketing, advertising… What would work and what did not?
It can be very confusing and overwhelming can’t it? Especially when you invest in your marketing and you don’t get the results you hoped.
That’s why I started studying successful travel and hospitality marketing. What worked? What didn’t? And why?
I then started applying what I learned to Kevin’s business and things took off. Our tourism dream was profitable and fun again!
Over the last 18 + years of studying and working with 1000’s of tourism professionals, I have learned key secrets to increased sales and success.
Ready to Grow Your Business?
If you are ready to increase sales – no matter if you are a tour operator, small lodge, travel club, fishing guide, travel agent, B&B, resort or promoting a whole region, what I am going to give you will help you increase ALL your tourism marketing success – especially online. Check out my new Tourism Marketing Success Online Course. You will be glad you did. 😆
Tourism Fact:
- Over 90% of all travel, tourism or hospitality research is now done online.
So you better make your online marketing one of your top priorities and return on investments! Unfortunately, most tourism websites are Dead on Arrival (DOA), suck resources up and yield a poor return. So if you’re ready to increase sales online here’s one of the secret.
The 2-part Tourism Online Marketing Success Secret Formula
- Online targeted website traffic
- + Conversion (increasing inquiries, prospects and sales)
= Increased Profits and Success
In order for you to be successful in tourism you must combine both online website traffic with conversion. Conversion means that you are capturing web visitors and converting them into a sales (or visit), e-mail or phone inquiry, or sign-ups for a special report, newsletter, adding them to your list.
What are the online shopping habits of travel consumers and travel trade?
Special Tourism Online Marketing Training Video
In this special tourism online marketing training we cover 2 key aspects of the online shopping habits of all travel consumers. Specifically I want to show you why you must communicate quickly and grab a prospects attention fast or they’re gone, usually forever.
1: Do you know what your “Bounce rate” is?
Bounce rate means the percentage of visitors that come to your website– LEAVE in 10 seconds or less. The scary thing is that so many websites have bounce rates of 60%, 70%, or worse. The free tool I recommend to find out how long people are staying on your website is Google Analytics.
How can you possibly convince a prospect or travel trade professionals, that you are a good choice, if the majority of visitors are leaving right away?
7-second rule is: you have only 7 seconds or less to start to communicate what you do, where and why they should choose you.
That’s why in this free training video I show you the bounce rates, page views and website duration of several different travel websites, so you can see for yourself, why it is critical to increase website retention. (See video)
Are you are wondering,” Tim how can I possibly communicate those important three things in 7 seconds or less?” The good news is you can and I’m going to show you how to do it.
First let’s take a look at some travel websites together and you tell me what they do, where and why you should choose them – in 7 seconds or less. (See video)
2: Websites not crystal clear on what they offer, where they go or why you should chose them
When you look at these four different websites in this video, can you tell in 7 seconds exactly what they do, where or why you should consider them? Probably not.
Sure some of them may look pretty, but are they addressing the needs of the time challenged, consumer?
This is one of the main reasons why so many tourism businesses struggle or worse, fail. They don’t have a website that is effective at converting strangers into friends and friends into customers over time. Good news you can change it and transform your business.
Is This Happening To You With Travel Shoppers: Consumer & Trade?
What will happen to you, if you do not get more web visitors staying longer? How can you possibly convince a stranger that you are a good choice and they should consider working with you if your website is way under-performing?
And if you’re trying to work with the travel trade; a tour operator or travel agent, everything I am teaching you — is 10 times more important.
Would you send your clients to a lodge or destination if you weren’t hundred percent sure that they were going to take care of your clients? Of course not.
So if you’re on the other side and trying to sell to the travel trade, what I’m about to share with you over the next week can help you easily double your inquiries and sales.
What is your #1 question about your tourism marketing or website?
Let me know what you think about this video on the Facebook or comment page below.
If you have a question, concern or just want to let me know you liked this special training, let me know. I want to hear from you. We are all in this together.
In video #2 of this special training series to help you double your inquiries and sales in 2012, you will get the:
- The 3 core human drivers that influence all travel consumers purchase decisions — (especially travel trade)
- What is “social proof” and what will happen to your business dream if you do not actively get it working for you soon?
- A sneak peak of a special event next week that will help you increase sales, arrivals and save a butt load of money $$$!
Watch Video #2 Here : What Turns Online Travel Shoppers into Buyers ?
Watch Video #3: Here’s How to Get Free Tourism Peer Connections and Consulting
Please “Liking” Tweet, Google +1, and share this post and video with any current or future tourism professional. This will help me, help you and help your fellow independent global tourism succeed.
To your success, Tourism Tim
Please Post Your Facebook Comment, Question or Accolades Below Here. Thanks!
Time to Time Tours is a company base in Nepal, providing information and service in the related field, offering great service and discounted rates. We have been in the trade since 2008, operating in accordance with the highest ethical and business standards.we want to compitions around the world on tourism bussiness.
I went to your website. You have great trips in one of the most spectacular places on the world. In order to compete and get more business from around the world, you must communicate quickly and much more plainly that you company is highly experienced and trustworthy AND in 7 seconds or less.
Did you watch my video? Did it make sense to you? Please give your answers in the Facebook comments box on this page.
Look for the next video tomorrow where I show the importance of “Social Proof” to help sell more tours, especially to the travel trade. Thanks for “Liking”, SHaring, tweeting, Google +1, and commenting in the Facebook box.
Hello Tim,
Thank you so much for your very informative information regarding how to win sales lead in hospitality industry. Yes, I agree with you 100% that in the leisure and tourism industry a must is to be online and prioties.
However, my concern is that, yes I have a website which is online and of my understanding you said the thing is not to rely on search engines but then my question is what should I do to increase my sales lead?? I am online but it’s so hard to receive some business although money has to be paid, please assist on the matter.!!
Thank you once again and my great complements for the great session.
In essence, relevant websites content get better rankings. If you have a website that’s relevant and noteworthy, good rankings are obtainable. Give folks a reason to visit your website, and often, spend longer period browsing.
As someone just starting out in the travel business in the UK I found your video very helpful – particularly the emphasis on the seven-second rule. I am looking forward to watching the rest of the series
Congratulations Paul on your new travel business. It is an awesome business that is fun, helps people and can be profitable.
Proper marketing with a WEBSITE THAT SELLS, will be one of your golden keys to success.
Glad you got the 7-second tourism marketing rule, because it is foundational to increasing retention in ALL your marketing, increasing prospects, and ultimately sales.
Let me know what you think of the next 2 videos and thanks for sharing your thoughts in the Facebook comments box too.
To your success, Tourism Tim
PS Be sure to watch for the 3rd video, special report and 4-day only tourism marketing event announcement this Saturday.
Tim this is very interesting, The information avails someone with a clear picture of what to consider and what to forget about.
Thanks Tim.
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TOUR GUIDE UGANDA
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