What is Dan Austins Secret Tourism Marketing Strategy?
In the video interview I released yesterday with Travel & Leisure Magazine Award winner Dan Austin, he shared one of his biggest marketing secrets that helped him have record sales – even in a down economy.
You did watch it didn’t you? Here it is. Watch. Learn. Prosper.
Dan shared that 15 years ago, he learned the “Defining Credibility Statement” (D/C Statement) from me when I helped him with one of Austin Lehman’s early brochures. He said jokingly, that applying the D/C Statement was so important to all his marketing communications he, “tattooed it on his behind”.
Coming from someone who been awarded “Best Tour Operator in the World” and the 2011 Global Vision Award from Travel & Leisure Magazine, I was pretty flattered.
Plus when you add in a 51% sales increase in 2011 and 2012 is going to be another sales record, would you agree that the tourism marketing advice I have shared, is working well? Dan didn’t want me to reveal the exact 2012 sales growth percentage, but let’s just say if it were you, you would be “smiling all the way to the bank…”
Field of Dreams Travel Website Marketing
Have you spent a lot of money and time, built a site and hope you will book a lot of trips? Dan called this “field of Dreams’ travel marketing.
And as you have seen from last week’s special tourism website marketing training video most of us rely on a web designer to create and optimize our website. The sad truth is most travel websites are “Dead on Arrival”. You watched this video too right?
Here it is in case you missed it. Well worth your time.
You may have a pretty site, but is it sending you a constant stream of prospects you can convert to bookings?
All the people I have been interviewing for you, all have got “websites that sell”. Their investments in “good travel website marketing” has paid them dividends 1000’s of times over.
What Are These Tourism Pros Marketing Secret?
What do Dan Austin, JJ with Magic Day Adventures, Nancy Mertz Prichard with Sea Kayak Adventures and the many others I have interview all share in common?
They all invested in their education or got personal consulting from me, applied this knowledge, then their inquires, sales, arrival and profits went up.
What I have been sharing – and I am going to give you in my upcoming course – is exactly what has helped all these tourism pros over the years sell more, especially online – even in a down economy.
The New 2011 Tourism Marketing Success Course is now LIVE
Unless you have all the business you need, then you need to invest a little time and money to learn what these tourism pros and me have to share. Otherwise you will be at the mercy of your Webmaster, miserable sales and more struggles.
Do You Need More Sales & Arrivals?
The sad truth is I have gotten literally 100’s of cries for help over the years, desperate for guidance on their marketing, website marketing, search engine ranking and more. Your struggles may be similar to what Kevin and I went through trying to start and grow his tour business over 20 years ago. We had little tourism business and marketing experience, started our business and struggled too.
It pains me greatly because I want to help everyone make a great living in his or her dream travel or hospitality business and career. But I can only help so many people as a consultant. That’s why I knew I needed to share my experience, but in a way that was faster, cheaper and easier for you by creating a comprehensive tourism marketing online course.
I have spent more then a year creating over 40 videos and audios for you with hands on, “No BS” consulting and training sessions. You will get some of my best tourism marketing and online success secrets, for a fraction of the cost of my 1 on 1 consulting or training @ US$1,600.00 a day
This brand new course has been in beta testing with some inner-circle tourism clients and the feedback has been great. The good news is, it’s almost ready!
Answers to Your Tourism Marketing Questions and More
I have been getting a lot of questions about your travel website marketing and this upcoming course that I have mentioned in my interviews over the past month. Because I have over 7,200 subscribers, I can’t answer every question. So every day over the next week, I am going to do my best to give you more important guidance and answer your questions on my upcoming new course.
To your success, Tourism Tim
PS Be sure to look for my emails daily, because I am going to give you some valuable advice and announce some customer and subscriber-only specials you do not want to miss.
PPS If you one of the 457 that bought my original E-book; Tourism Marketing Success, stay tuned because my new course is going to give you a whole new level of guidance and support to take your marketing and website to a new levels of success. Plus as an existing customer, you will get first shot at the grand opening specials and save a bundle too.
Hey Tim,
I am trying to improve my website and would very much appreciate to get your advice about it. Would you mind paying a visit and tell me your impression?
This would be very useful.
Many thanks and have a great day!
Mapi