Turning the Recession Around – New Tourism Marketing Course Reveals Successful Strategies for Today’s Savvy Travel Marketer
Tim Warren’s innovative step-by-step guide reveals quick and proven tips to increase reach and revenues without additional expense
Sonoma County, CA, – Lacking sophisticated business and marketing skills, low on business development funds and now plagued by a global recession, many travel business are struggling or worse, going out of business. This has inspired Tim Warren to release his new step-by-step, online course, Tourism Marketing Successwhich reveals the simple psychological “Buying Trigger Motivators” of today’s travel consumers. The guide demonstrates how successful travel professionals are using this understanding to increase sales and how neophyte marketers can easily apply these principals as well.
Over the last 10 years, Tim Warren, who is also the founder and host of the Travel Business Success, an online radio travel industry show has studied and documented why some travel, tourism, hospitality businesses and destinations have had difficulty, while others seem less affected by fluctuations in the economy, oil prices, and fallout from negative media reporting. His in-depth research and testing of successful global tourism marketing strategies is the basis of Tim Warren’s book, Tourism Marketing Success, targeted to assist travel purveyors and destinations increase sales, stimulate arrivals and raise revenues even in tough economy times without increasing advertising expense.
According to Warren, Tourism Marketing Success was created to be an easy-to-follow visual guide tailored directly to the tourism and travel industry professional. It is full of graphic examples and full step-by-step directions. “I designed this guide to be simple for anyone to quickly create more effective and profitable websites, brochures, advertising, tradeshow exhibits, postcards, and other promotional materials, even if they have absolutely no marketing experience.”
Warren, author of Tourism Marketing Success, was distressed by seeing the aspirations and dreams of tourism and destination professionals dashed by the economy and lack of innovation. This was the main impetuous behind his desire to share the simple no-cost strategies that successful travel providers are employing to increase inquiries, sales and profits.
He recounts his own life experience noting that many travel and hospitality professionals enter the tourism industry as a lifestyle choice, often overlooking or lacking the critical skills needed to successfully build a profitable business model. “Too many spend a ton of money on marketing and advertising hoping to increase website hits, inquires and revenues, but overlook the single most important key to revenues – sales conversions. You must turn lookers into inquiries, then into buyers and revenues.”
Warren’s new guide also reveals the top reasons why travel consumers choose one company over another, how to get your clients selling for you and powerful marketing messages that quickly and effectively qualify and enroll prospects from your website and related marketing materials.
Employing lessons learned and the sound principals revealed in his guide, Warren assisted his brother in launching Baja AirVentures, a eco-adventure company in Baja, Mexico. Studying what others around the world did to successfully to market their travel offerings enabled them to grow a once struggling business into one of Baja, Mexico’s most popular eco-adventures lodges, Las Animas Wilderness Lodge. He has since leveraged this experience into helping other travel professionals globally do the same.
Since 1994, Warren has focused on helping travel professionals find reward and success in their businesses. He has been a speaker at numerous travel conferences, a columnist in travel industry publications, a business consultant and the founder and host of the travel industry’s first online radio show, Travel Business Success Online Radio Training Show.
For details on this guide please see:
http://www.adventurebizsuccess.com/tourism-marketing-course/
For more information on Tourism Tim Warren, Tourism Marketing Success, interviews, or jpegs please see: https://www.travelbusinesssuccess.com/travel-business-success-team/ or call 800-707-7570.
