Travel Influencer Marketing: How to Create Win/Win Relationships Between Tourism Stakeholders & Travel Influencers

TimSells4U October 13, 2018 1 Comment

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Are you curious about how you can use travel influencer marketing to boost your tourism business?

Have you been approached by travel vloggers and tourism influencers and you are wondering how this could benefit your business or destination?

If you answered yes to any of these questions, then take a few minutes to listen today as we talk to top travel blogger Derek Baron, known as “Wandering Earl”.  Join us and you’ll get great insights on how tourism professionals can tap into the world of travel influencer marketing by creating highly beneficial relationships with successful bloggers and vloggers (video bloggers) focused on the travel, tourism & hospitality sectors.

Wandering Earl – Top Travel Blogger

Learn about the impact of Travel Vloggers and Tourism Influencers in Tourism Business

Travel influencer marketing is starting to become a major tourism marketing tools used by travel business professionals. With the growth of social media, a lot of people conduct extensive research online and look to these travel bloggers to find the best holiday destinations, recommendations and deals prior to their trip.

Top travel influencers usually have a large following on social media, web traffic and email list to reach a certain audience demographic and more or less convince them to visit a particular area, take a tour or stay in a particular hotel during their trip. By just posting high-quality photos, blog posts and videos online and offering helpful tips on how to have fun in a particular location, these travel vloggers and travel bloggers can absolutely influence the decisions their audience make on where to visit down to the restaurant they choose to eat at.

This is why travel influencer marketing is important for tourism business professionals to understand how to create great business relationships with these travel bloggers & vloggers. Helping you create win/win relationships with this new (and here to stay) tourism marketing strategies is what Derek and I tackle in this episode of Travel Business Success Radio podcast.

Who is “Wandering Earl”?  (Derek Baron)

From going on a short three-month trip to South East Asia after graduation, Derek decided never to end the trip and has made a successful career for himself as a travel blogger. Over many years his influence and engaged following has grown so big, Derek has even started his own “Wandering Earl” tour company filled with his loyal followers who want to join him in his travels. Derek shares helpful tips in this podcast on how he has achieved and maintained a healthy level of success in his career and how tour operators, lodging, DMO’s and restaurants can make the most of travel influencer marketing to increase your bottom line.

Travel Influencer Marketing | TBS 70 Show Highlights

To improve clarity and understanding, this podcast is divided into three sections.

From the Tour Operator/ Lodging/Destinations Perspective

1. What top things a tour operator professional should look out for in a travel influencer.
2. What tools can be used to check the reach, influence, engagement & credibility of a travel influencer.

From the Current & Future Blogger/ Vlogger Perspective

1. What top things an influencer should look for from a tour operator professional.
2. How to deal with rebates after payment and delivering the agreed content.
3. The model of a well-written agreement between influencers and tour operators.
4. Learn about the best travel influence trades.
5. Top advice for current or future blogger/ vlogger who want to be travel influencers.

Bonus: Travel Influencer Marketing Gone Wrong

• Learn what not to do from this story of an influencer trade that didn’t go well.

Attention Current & Future Tourism Professionals

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