Tourism Marketing TV: PR Primer Part I
In May 2010 my brother Kevin, owner of Baja AirVentures had his whale shark tours featured by Associated Press. His email and phone lit up with journalist wanting more info for their stories which earned him positive print and electronic media with links to his website from all over the world.
This directly resulted in over US$150,000.00 in bookings in over 3 weeks helping 2010 be one of his most profitable years, while many travel professionals struggled…
1 year later, inquiries and booking are still coming in for his whale shark tours and booking for his Wilderness lodge who saw an article.
Do you love the idea of being featured in the media like Kevin, but not sure where to start?
Then join me (Tourism Tim Warren) as I interview 30-year travel industry and media veteran Dave Wiggins for part 1 of the 3-part Public Relations (PR) and Media Primer to help you with your tourism marketing PR success.
Tourism Marketing Fact:
90% of ALL successful travel and hospitality sellers, suppliers, lodging, destinations and events actively integrate PR into their ongoing tourism marketing, advertising and branding.
Why? Because your return on investment can be HUGE. Ask Kevin. He was smiling all the way to the bank!
When you get featured (or even a strong mention, links or endorsement) in print, broadcast or even online in a blog or podcast, your inquiries, booking and arrivals will go up.
Tourism marketing with PR is a “farming” strategy that will bear fruit with proper planting and tending of your garden over time.
Part 1 of this 3-part PR Primer for tourism helps you start your profitable PR campaign by showing you how to develop your tourism media contacts and database.
Tourism Marketing TV: PR Primer Part I Includes:
- For the new start-up travel or hospitality sellers or suppliers without any sort of media contact database, what would be the steps in putting one together?
- How many names/contacts should you have in order to garner media attention and exposure?
- It takes time to build a good database organically. Are there ways to jump-start a good media contact database?
- Any other grassroots ways to add qualified names to my database?
- Any advantages/disadvantages of traditional print media vs. digital and social media contacts and outlets?
Please watch this short 15-minute training video now because it will only be up for a short while.
To your success, Tourism Tim
PS If you are learning, enjoying or getting any value from my regular Tourism Marketing TV postings, please “Like” them in Facebook and LinkedIn, Tweeting it and sharing with current and future tourism professionals at the links directly below here. The greatest thanks you can give me (and help your fellow tourism professional) is you sharing your accolades in these social media channels.
PPS Ask Tourism Tim: Please ask your top travel or hospitality question, express your concerns or make a comments here and I’ll be sure to personally help you out. Plus when you comment or ask a question, before the end of July, you will have a chance to win my new Tourism Marketing Success Course valued at over $1,779.00 🙂
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