Tourism Guide Training to Increase Your Referrals, Reviews & Profits | Be a Better Guide | Kelsey Tonner & Tourism Tim Warren
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Do you want to learn how you can hire, train and retain outstanding guides for your business?
Are you in need of tourism guide training that could help you be a better guide?
Are you interested in learning the little changes you could make to give your guests a better experience?
Have you been wondering how you can make sure your ads for tourism guide jobs are attracting the right applicants?
Then take a couple of minutes today to listen to this interview with Tourism Tim Warren & Kelsey Tonner, a global tourism professional, teacher, trainer and expert in customer experience. Kelsey takes us on a journey on how he built his brand and now helps businesses with tourism guide training to be better guides, increase guest experience which will help you increase referrals and repeat bookings and profits.
Kelsey Tonner – Be a Better Guide
Why is tourism guide training important to your bottom line?
A lot of tourism professionals get carried away by the seemingly “important” parts of their business in the bid to please their guests forgetting that most times, focusing on the little things makes all the difference in the world. The somewhat insignificant parts of your business like employee management might just be the things that could possibly convert a large number of your guests to consistent customers. This episode of Travel Business Success will offer fresh tourism guide training insights that will help you be a better guide and take your tourism business to even greater heights.
Who is Kelsey Tonner, Author of “Be a Better Guide” training?
Kelsey became a touring activity leader for many years immediately after graduating university and began traveling the world for his different jobs. He has worked in about 35 different countries in the world where he was exposed to various tourism guide professionals, some of who he worked with as co-leaders. He started the “Be a Better Guide Project” when he saw the need to encourage and offer tourism guide training services to professionals in the tourism business in order to raise the bar and create incredible experiences for locals and travelers.
Tourism Guide Training – Travel Business Success Podcast #71 Highlights
(5:40-8:10) What are the best recruiting strategies in the tourism business
Staffing is usually broken down into two components; recruiting and hiring and this involves getting the right people in the door, then carrying out a series of tourism guide training to ensure they are the best they can be.
(10:35-13:02) Where are the best platforms for ad placements for your travel business
The platform you choose for ad placements should largely be based on your target audience. Having a clear knowledge of the profiles of your target audience will give you great insight of the exact places they are usually converged and help you choose the right platforms to place your ads.
(14:01-15:50) Which tourism websites are currently running outstanding staff recruiting programs?
- Backroads Tours, GAdventures and Collete Tours currently have great recruiting programs which they run at specific times of the year.
(19:00- 24:50) Learn a great procedure for hiring guides that will help make your hiring procedures a lot easier
- Hiring can be very strenuous especially when you are faced with a lot of great options.
- Online applications are extremely helpful and phone interviews also come in handy as it gives you a great opportunity to have a feel of each applicant.
- A probationary period also gives you leverage to dismiss under-performing employees you might have hired.
(25:00-32:00) Find out how you can raise the bar on staff training through these great examples of great staff training practices
(35:30-38:47) Learn about some of the most effective measurement techniques on staff & tourism guide training and quality
- Staff training can be measured externally (public review sites like TripAdvisor), internally and of course a hybrid of both techniques.
(39:50-41:20) Quality, Longevity should definitely be encouraged. Learn about retention bonuses and how they can be applied in your travel business
(44:23- 46:20) The importance of team building cannot be over stressed; find out different ways by which you can build morale and keep your team motivated all year round.
Tourism guide training is crucial to the success of any tourism business as it shows you diverse ways how you can become more appealing to your customers and ultimately be a better guide. To learn more great information from Kelsey, Listen Now!
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