1 Simple Secret to Sell More Travel and Hospitality with Testimonials
How to use the power of “social proof” to
easily double your inquiries and sales guaranteed.
Plus 3/15 free tourism marketing webinar announcement below
What is a reputable and trustworthy supplier?
Kenneth Shapiro, Editor in Chief ofTravelAge West magazine in his cover story talked about the importance of choosing a reputable and trustworthy supplier, especially if someone is considering an exotic destination or adventurous trip. Communicating your credibility is critical to your success or failure as a tourism professional…
Read on and learn how to use testimonials to super charge your tourism marketing and double your inquiries and sales, especially online.
- How do your prospects know you are a reputable and trustworthy?
- How can you effectively communicate you are experienced, ethical and a good choice so that a prospect wants to become a client or visitor?
Your reputation, or perception of reputation, is critical when a prospect is evaluating your tours, travel consulting or destination. Your reputation is 10 times more important when you’re trying to work with a new travel agent or set up a cooperative relationship with another tour operator.
How does a new travel prospect feel comfortable that they’re making the right choice?
These foundational questions, or how you answer and address these questions or concerns, can make the all the difference between a company that struggles in all its marketing, or one that consistently yields quality prospects sales and profits!
I cannot over emphasize the importance of this simple concept of your “reputation management”, “credibility” and “social proof”
So Tourism Tim, how do I communicate fast and easy I am reputable and trustworthy to make more sales?
Let me show you one simple tool that I’ve been using for years that works like a charm.
When you’re looking for a new restaurant, movie, hotel or even a tour operator, where do you go to find out information about your potential choices?
- Do look to friends and family for their opinion or experience?
- Do you look at comments and reviews on Yelp, Trip Advisor, movie review website or testimonials on the supplier’s website?
Most likely you do. So do your prospects, especially if they are considering a new tour operator, a new destination, or anything that they perceive as adventurous, risky, or unproven.
Word-of-mouth is the #1 form of tourism advertising
Word-of-mouth always has been and always will be the number one form of travel and hospitality advertising. Period!
I love client testimonials on websites to quickly and easily support that you are reputable and trustworthy. Text testimonials are great, but audio and video rock! When you use audio and video for testimonials, you can capture the enthusiasm and the emotion of that happy client.
An excited testimonial creates trust and excitement in your prospects, and helps them convert into a new client.
Your personal opinions, and lengthy explanations about how wonderful your trips are will never carry the trust and third-party endorsement weight that testimonials do.
Audioacrobatnow.com for easy low cost testimonials
The easy online tool I use and recommend to capture and stream your happy client comments is audioacrobat now.com This inexpensive service gives you multiple private testimonial phone numbers that your best clients can call into and leave their excited endorsement. Then it converts that audio into any easy click to play audio player and code you can put on your website and blog.
When you have audio and video testimonials on your website in a conspicuous location, ideally adjacent to a photograph of the client, it will be viewed which will increase your reputation AND website retention, page views, e-mail and phone inquiries, and sales.
Testimonial Playlists of Happy Client Comments
Audioacrobat.now give you multiple testimonial phone line so that if you have multiple itineraries or represent multiple trips, you can have a testimonial line for each one and collect similar testimonials together as a “playlist”.
This cool feature allows you to send your prospect an e-mail link to a playlist who is considering that trip. This give you multiple testimonials to reinforce the quality of the trip, your reputation and that you are a trustworthy supplier.
Plus getting 1-minute audio testimonials is a heck of a lot easier than asking a client to write testimonials.
Click on the player bar to hear an example of a “playlist”
Watch a video testimonial Sample here
I think my travel website looks good Tim, but it does not get a lot of inquiries or sales?
If you think your website looks good and even your clients have commented it looks good, but yet mysteriously your inquiries and sales fall short of your needs, it’s probably because new visitors don’t know you are reputable, trustworthy and a good choice.
You must prove it through third-party endorsements.
Testimonials, print, audio and video are one of many great ” social proof” strategies that will increase your prospects and sales guaranteed. You can even make you own audio and video recordings and place them on your website and in all the social media forums.
This will all enhance your credibility, trustworthiness
3 Secrets to Convert Travel Shoppers into Buyers: Free Webinar
Register today for my next private travel marketing webinar on March 15th. You will leave with many proven, simple strategies to increase your reputation and turn shoppers into buyers, especially on your website.
Register now for free travel marketing webinar here: Limited to 100 ( Last webinar sold out)
Thank you so much for sharing, liking, and tweeting this important message, which will help more global tourism professionals, sell more travel.
To your success, tourism Tim Warren
PS use this special link for audio Acrobat now to get a free 30-day trial. They even have a built-in partner program so that when you have three referrals to their system, you get it for free. Audio Acrobat now.com is my special partner link.
PPS If you can’t wait and need to turbo charge all your tourism marketing, sell more travel and make more money NOW, check out my new Tourism Marketing Success Online Course today. Price going up soon so don’t delay.
Tim,
Beginning to get more inquiries now for the upcoming season since updating our website and learning from your course. Still lots to improve upon and we’ll keep making small changes here and there.
Since I’m on the other side of the world, your webinars are in the middle of the night for me. I’ll try to catch one someday but with my schedule, it’s not easy. Still, want to stay in touch and keep learning.
Thanks for your help.
Keith
Congratulations Keith on the increases in inquiries and improvements in your tourism website marketing. Good job!
So glad my Tourism Marketing Success Course is helping you. Keep on applying what you learned about “credibility” and o ALL your travel marketing and promotions. Any touch points with your prospects (and previous guests) should always reinforce your experience, reputation and trustworthiness, so a travel shopper has the faith in the their purchase to be a travel buyer with you.
Be sure to apply the power of testimonials to all your travel marketing. It is one of the most powerful strategies to increase travel website retention, page views, inquiries and convert travel shoppers into travel buyers.
Increasing prospects, sales and profits in any travel business, is something that is best accomplished step by step, slow and steady. I guarantee you that little improvements in all your tourism marketing communications and internet tourism marketing, will yield BIG results in increases in inquiries, sales and profits in time.
Register for Tourism Marketing Webinar on 3/15
This time I will remember to record the audio portion of the webinar so you and 1000’s of my subscribers, clients and friends on the other side of the planet like you, can watch, learn and prosper from the webinar and my travel and hospitality marketing training.
So do register for my tourism marketing webinars so you can get the replay, and access to cool bonuses I offer ONLY to webinar attendees.
Keep up the good work Keith and keep me posted on your progress. As independent tourism professionals, we all learn and grow together when we share our challenges and breakthroughs, questions and answers on the journey called the business of tourism.
To your success, Tourism Tim