How to Sell More Travel Online – Internet Tourism Marketing Tips from Travel Leader Dan Austin and Tourism Tim Warren
Do you struggle with your travel business bookings?
Then join me and Dan Austin, founder of Austin-Lehman Adventures to learn how to sell more travel online and have record sales.
While interviewing my long time friend Dan Austin last year who’s company is the winner of Travel + Leisure Magazine; Best Tour Operator in the World” four years in a row, he shared some very exciting website marketing and sales news.
Dan’s 2011 sales were up 50% over 2010 and 2012 booking were “off the charts”.
This is very exciting because Dan re-enforced what all the tourism providers I have been interviewing, and hundreds more I have researched over the last 13 plus years experience too:
- When you use the right mix of marketing message and E-marketing, with a focus on how your website sells (converts), your travel business or destination can have record sales.
Watch Dan’s interview now and see why his website is his #1 source of new prospects and sales and how you can have that too.
How to Sell More Travel Online: Tourism Marketing Highlights from Video Interview
This is a great interview because Dan shares key travel website marketing tools and philosophies that have helped him have record sales when most were struggling.
He references what I call the Tourism Website Marketing “field of dreams: build it and they will come…”
Most of us rely on our web designer to create a good website, and get it indexed so we get lots of inquiries and sales right?
Well most web designer are not sales-oriented marketers and totally overlook the #1 goal of your website, to generate lots of target prospects into your “sales funnel”, that you can convert into sale, arrivals and profits over time. This I why most travel websites are “dead on arrival”.
If you want to learn the key psychological triggers that turn travel shoppers into buyers guaranteed, then watch this video and those that follow in November.
Dan re-enforces what I have been preaching. Your website must communicate:
- Social proof, so prospects know if you are experienced
- You have to make a good first impression super fast
- Prospects must have clarity in what you do
- Prospect are all thinking; “Why we should choose you?”
Even if think your travel website is doing OK, watch this interview now because I bet you will learn a thing or two that will improve your website marketing ROI and lower your marketing cost.
Be sure to check out the very end of the interview where Dan shares a great example of a “Social Proof” testimonial.
What is your #1 internet travel marketing question or suggestion.
Please post it in the Facebook Comments box below.
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